Project:

Buca Boot Product & Brand Dev.

Client:

Kathryn Carlson

Year:

2013

Client Approved:

DEPT:

BRANDING
STRATEGY
PACKAGING
DIGITAL
PRINT
PRODUCT
WRITING
ILLUSTRATION
LETTERING
SELF-PROMO
MISC.
BANANAS

Kathryn Carlson came to us with the idea to create a bike trunk that combined the security and storage of a car with the flexibility of a bike basket. She felt that none of the existing products on the market combined high design aesthetic with the functionality she needed as an avid urban biker. So we teamed up with the industrial design and engineering studio Tomorrow Lab to bring Kathryn’s dream to life. Meet the Buca Boot.

Vol. 1COURAGE, VIGOR,
CHARACTER, OOMPH

Ch. 1A Brief Introduction
Ch. 2Connecting the Dots
Ch. 3Nose to Tail
Ch. 4Bibliography

Vol. 2NO-NONSENSE NONSENSE

Ch. 1Once Upon a Brand
Ch. 2The Science of Storytelling
Ch. 3Build a Boat, Get the Girl,
See the Future

Vol. 3PERIODIC TABLE OF PROJECTS

... AND MANY MORE!

Vol. 4CATALOG OF CO-CREATORS

Ch. 1Pioneering Free Radicals

Vol. 5THE MERCHANTILE

Ch. 1Novelties and Self-Amusements

Vol. 6INSPIRATION & ITERATION

Ch. 1A Collectors Catalog

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