Project:

Four15 Advisors Rebrand

Client:

Four15 Advisors

Year:

2013

Client Approved:

DEPT:

BRANDING
STRATEGY
PACKAGING
DIGITAL
PRINT
PRODUCT
WRITING
ILLUSTRATION
LETTERING
SELF-PROMO
MISC.
BANANAS

Founded by Eric Feldman in 2003, Four15 Advisors is a boutique financial services company that specializes in working with creative professionals to make managing your money and filing your taxes easy and pain-free.

We developed a brand to reflect Eric’s personality and business: friendly and educational with a cheeky voice to show he’s not your average tax guy. His spirit animal, the penguin, became a unique icon for the brand.

We developed a printed piece that features a series of categories and items to educate creatives on the deductions available to them. The brochure folds to the size of a business card so it can be easily tucked inside a wallet or purse. The only thing you need to remember is to save your receipts!

Vol. 1COURAGE, VIGOR,
CHARACTER, OOMPH

Ch. 1A Brief Introduction
Ch. 2Connecting the Dots
Ch. 3Nose to Tail
Ch. 4Bibliography

Vol. 2NO-NONSENSE NONSENSE

Ch. 1Once Upon a Brand
Ch. 2The Science of Storytelling
Ch. 3Build a Boat, Get the Girl,
See the Future

Vol. 3PERIODIC TABLE OF PROJECTS

... AND MANY MORE!

Vol. 4CATALOG OF CO-CREATORS

Ch. 1Pioneering Free Radicals

Vol. 5THE MERCHANTILE

Ch. 1Novelties and Self-Amusements

Vol. 6INSPIRATION & ITERATION

Ch. 1A Collectors Catalog

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