Helvetica The Perfume
Guts & Glory
2013
DEPT:
- BRANDING
- STRATEGY
- PACKAGING
- DIGITAL
- PRODUCT
- WRITING
- ILLUSTRATION
- LETTERING
- SELF-PROMO
- MISC.
- BANANAS
In 1957, Max Miedinger and Eduard Hoffmann set out to create a new sans-serif typeface for the Swiss design market. Their goal: to create a highly legible and neutral expression of the Modernist design movement.
This typeface was to have no intrinsic meaning, allowing the content to convey the message. Helvetica has gone on to become the most ubiquitous and widely used typeface in history.
It is in this spirit that we have created the ultimate Modernist perfume—a scent distilled down to only the purest and most essential elements to allow you, the content, to convey your message with the utmost clarity. Air. Water. You.
A dedicated Twitter account was created to help promote the project through absurd ruminations on nothingness.
You can purchase the scent of nothing at HelveticaThePerfume.com.
... AND MANY MORE!
