Project:

Kirk Kara Rebrand

Client:

Kirk Kara

Year:

2013

Client Approved:

DEPT:

BRANDING
STRATEGY
PACKAGING
DIGITAL
PRINT
PRODUCT
WRITING
ILLUSTRATION
LETTERING
SELF-PROMO
MISC.
BANANAS

Kirk Kara is a one hundred year old family run jewelry company that has been creating intricate vintage inspired engagement rings for generations. They needed a brand that reflected their Armenian hertiage, obsessive craftsmanship and superior quality. Working closely with the Karaguezian family, we crafted a story around the idea that their engagement rings, like the relationships they represent, are forever captivating.

Vol. 1COURAGE, VIGOR,
CHARACTER, OOMPH

Ch. 1A Brief Introduction
Ch. 2Connecting the Dots
Ch. 3Nose to Tail
Ch. 4Bibliography

Vol. 2NO-NONSENSE NONSENSE

Ch. 1Once Upon a Brand
Ch. 2The Science of Storytelling
Ch. 3Build a Boat, Get the Girl,
See the Future

Vol. 3PERIODIC TABLE OF PROJECTS

... AND MANY MORE!

Vol. 4CATALOG OF CO-CREATORS

Ch. 1Pioneering Free Radicals

Vol. 5THE MERCHANTILE

Ch. 1Novelties and Self-Amusements

Vol. 6INSPIRATION & ITERATION

Ch. 1A Collectors Catalog

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