Project:

Happy Camper

Client:

Rob Anderson & Loic Rossignon

Year:

2015

Client Approved:

DEPT:

BRANDING
STRATEGY
PACKAGING
DIGITAL
PRINT
PRODUCT
WRITING
ILLUSTRATION
LETTERING
SELF-PROMO
MISC.
BANANAS

After finding success in a restaurant called The Canteen in the tiny beach town of Provincetown, Rob and Loic decided to share their love of sweet treats by opening up shop in the neighboring “little red store.” They asked for our expertise in crafting an identity that would help them connect to the care-free, bohemian history of the town. We drew inspiration from our shared love of summer camp and sweet treats to devise a system that captures the exceptional craft of their products as well as their unshakeable good cheer.

Vol. 1COURAGE, VIGOR,
CHARACTER, OOMPH

Ch. 1A Brief Introduction
Ch. 2Connecting the Dots
Ch. 3Nose to Tail
Ch. 4Bibliography

Vol. 2NO-NONSENSE NONSENSE

Ch. 1Once Upon a Brand
Ch. 2The Science of Storytelling
Ch. 3Build a Boat, Get the Girl,
See the Future

Vol. 3PERIODIC TABLE OF PROJECTS

... AND MANY MORE!

Vol. 4CATALOG OF CO-CREATORS

Ch. 1Pioneering Free Radicals

Vol. 5THE MERCHANTILE

Ch. 1Novelties and Self-Amusements

Vol. 6INSPIRATION & ITERATION

Ch. 1A Collectors Catalog

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